Search Engine Optimised
Search Engine Optimised
Our web site publishing and content management platform, maxxpalCMS, has been designed from the start to provide great default SEO features. We decided that outside of Nerdville nobody really wanted to know the in's and out's of SEO. Who cares just get us the best search engine ranking we can for our content. We'll we agreed with that sentiment so from the outset our web site software was written to take care of all of the little details of SEO for you.
There are some basic things you are going to have to learn but there are lots of little 'tricks' within the maxpalCMS platform that help you out should you forget. Most of the common 'mistakes' people make are automatically corrected without you even knowing. And some of the more tasteful techniques regarding web site design and navigation are optiaonl but encouraged.
For example it is much better to give your users a way to 'guess' what the address of a page in your site might be. Our software allows you to create any folder or location name you wish just by typing it in to the address bar of your browser. When you do that maxxpal CMS automatically creates content at that location for you to begin editing.
Another example of great SEO would be the use of hyphens instead of underscores. You may not know and you probably don't care but it is believed that certain major search engines infer a different meaning when they look at a web site that uses underscores in page and folder names instead of hyphens. You may not even have known that you cannot use spaces when creating page and folder names within a website. The maxxpal CMS platform takes all of that in to account and lets you name a page whatever you like and automatically replaces spaces with hyphens but still allows you to specify underscores if you wish.
Metatags are pieces of web site code that are sometimes used by search engines for further information regarding categorising or ranking your website. The maxxpal web site platform prompts you to create the most relevant metatags every time you create a new piece of content for your site. However it is not mandatory and you may elect not to bother supplying values for the suggested metatags. That's your perogative of course but under the hood maxxpal will detect this and make some for you anyway using data from the text you have typed for the content of your page.
Sitemaps for search engines are another important factor in providing quality structure and meaning to your content. they are an important factor of a properly made web site but nevertheless a tedious file to keep updated. When your web site is created with maxxpal CMS the search engine sitemap is created automatically for you. It's dynamic meaing that everytime you add content or new areas of your site it is automatically updated and informs serch engines that read it of your new content.
The above are just some of the many hundreds of ways maxxpal CMS lets you concentrate on providing quality content for your customers while leaving the boring but necessary SEO tasks to the software.
We believe that it is quite wrong for you to have to pay for a web site and then pay again to basically make it work properly with regard to your most important lead generating channel; search engines. It is akin to buying a new car and then having to pay someone else to push you around. You should expect the car to work properly just as you should expect your web site to work properly. With the maxxpal CMS web site publishing platform, it will.