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Website Search Engine Optimisation (SEO)

Search engine optimisation (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid "organic" search results.

Basically it figures that the higher your website appears in the search results list, the more visitors it will receive from the search engine's users.

SPECIAL LIMITED TIME OFFER: Try our free tool to the right of this page.  You can request a free appraisal of your current site with regard to its adherence to current known 'Best Practice' SEO.  Enter the address of your website and an email address for us to contact you, agree to the simple terms of use and click the button.  We'll take a look at your site and give you a free report indicating areas of your site that need attention from an SEO point of view.  If you are familiar with SEO then the free SEO report should be enough for you to fix the issues.

Alternatively, if you would like to fix the issues yourself but require more precise instructions we can send you a detailed guide on every SEO violation and what you need to do to fix the violation.  That report is currently on offer reduced from £99.00 to £49.00.  However if you'd prefer to concentrate on your core area of expertise and leave the SEO work to a trusted Essex firm then we can quote you on the cost to fix your site's SEO violations.

We always recommend that you move your website to the maxxpal CMS platform mainly because of the zero SEO violation features of our software.  There is of course a charge but once you have transitioned to our platform you can stop paying for third party SEO and start seeing a return on your investment.  Long term it is the best strategy to base your online presence on a platform that was designed for commercial website publishing instead of one that was designed for blogging.  We are happy to provide you with a no obligation quote for the transition and optional refresh of your website to us.  If you were thinking of updating your presence on the web this is probably a good time to do it.

Of course if you move your website to the maxxpal CMS publishing platform then any monies paid would be deducted from the final bill.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience.

Effective SEO requires adherence to HTML standards as well as carefully structured content.   The term "search engine friendly" describes website designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimised for the purpose of search engine ranking.

You should always strive to provide quality well presented content to your audience who should be looking for quality well presented content.  As Google state in their paper entitled Search Engine Optimisation Start Guide, ‘Search Engine Optimization is about putting your site’s best foot forward when it comes to visibility in search engines, but your ultimate consumers are your users, not search engines.

See http://www.google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf for the complete article.

The maxxpal content management system (CMS) has been written to adhere to current best practice, web standards and accessibility.  Your website deserves just such a foundation – and you might save a few quid on SEO as well.

Beware

Beware of a class of techniques, known as black hat SEO or spamdexing.  Black hat SEO uses methods such as link farms, keyword stuffing and article spinning that degrade both the relevance of search results and the quality of user-experience with search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.

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Last updated Tuesday 10th January 2012 15:37