Website Service Features

Standard Business web site

Website		A website based upon a content management system enabling efficient content management and modification as and when required. Allowing the option to maintain, add or update content without necessitating the engagement of the original website development agency.
Look & Feel		The website must have a contemporary look & feel incorporating existing visual aspects of your business. The overall message conveyed through the use of graphics, colours, typeface and layout should strive to evoke the professional and courteous nature of your services. We will engage the services of a professional graphic design agency on your behalf to provide for the above.
Content Setup		Initial textual content, marketing and other collateral loaded in to website before launch.
Social Networking		The website should provide a mechanism for leveraging the free marketing channels available through services such as Facebook, Twitter, YouTube et al.
Blogging Platform		The website should incorporate a blogging platform. Blogs are perhaps the single most important aspect in attaining and maintaining a good search engine ranking. They are proven to engage your audience, engendering a sense of familiarity and trust between your customer and your brand.
Marketing Platform		Enable the publishing of other marketing collateral such as case studies, customer feedback and testimonials etc.
File Upload		The website should allow for the uploading of files (pdf, word docs etc) created outside of the content management system. These uploaded files will be available on a read-only basis to users of the website.
Search Engine Optimised (SEO)		The website should adhere to every known SEO best practice. Our website software enables zero violations of all known best practice SEO rules thereby maximising your organic search engine position in turn reducing the spend on artificial placement such as Pay per Click.
Media Gallery		A simple to use mechanism allowing the creation of media galleries (photo, video etc) which can be utilised within the website providing users an interactive experience of your business.
Call to Action - Lead Capture		The website should provide a mechanism whereby a user can get a quick estimate of costs of services.
Extensible		The software underpinning the website should be adaptable to potential future requirements without requiring a complete re-write.
Compatible		The website should render similarly with no obvious defects on all major browsers.
Inclusive		The website should endeavour to present, where technically possible, content in such a way as to make it available to all potential users. Specifically it should strive to be compatible with screen readers and other assistive technology devices.
Standards Compliant		The website should adhere to the latest ‘Best Practices’ and be compliant with the Web Standards Governing Body (W3C.org)
Open Technology Platform		The website should be written using open and non-proprietary tools and languages in order that alternative third parties could maintain the website in the future.
Content Complexity Limitations		The website should allow for an unlimited number of pages, files, photos, folders, sections, sub-sections and other content.
Content Rollback		The website content management system should allow for the revocation of published content with the option to rollback to a previous version if one exists.
Updateable Anywhere		The website should be accessible anywhere there is a web connection for updating of content.
Device Agnostic		Where technically possible the website should present content in a device agnostic manner while balancing functionality with device capabilities. This applies mainly to users accessing the website via an iPhone or other tablet like device.
Multiple Concurrent Content Managers	The content management system should allow for multiple concurrent edits to be performed as well as managing the potential of two users updating the same piece of content simultaneously.
Uptime	The website should be available 99.99% of the time with allowances made for maintenance and software patches.
Security	The website should be secured using Secure Sockets Layer (SSL) security where enhanced security would be of benefit; member/Partner login is an obvious area.
Hosting	The website should be hosted on a fast Internet connection (100MB) and high specification physical server and use aggressive caching and other techniques to minimise page size thus increasing the overall responsiveness to user requests.
Disaster Recovery	The entire website should be backed up regularly for use in the event of a catastrophic failure.
Training	5 hours onsite training with further ‘hand-holding’ as and when required for the first twelve months.
Support	Telephone and Email based support for the first year as well as an optional on-site training.
Your domain Branded Shortening Service	Similar to bit.ly or tinyurl.com but using your own domain thereby reinforcing your brand when sharing third party URL’s.

Suggested Optional Extras

Internet Adwords Management	Manage a Internet AdWords account on your behalf. A monthly budget would be agreed as well as reporting items, keywords etc.
Analytics Management	Manage the analysis of website traffic with on-demand reports providing in-depth analysis of visitor traffic and behaviours while browsing your website.
Professional Photography	A professional photographer hired on your behalf to take a photo pictorial of your typical business activities.
Facebook, Twitter, YouTube, Flickr Setup	We setup and manage on your behalf accounts on major Social Networking sites.
Member Only Forum	A complete forum application accessible only to registered members. A Forum provides a very cost effective way to support your customer and supplier network alike. Individual discussion boards can be restricted to subsets of registered users such as Partners, suppliers and customers. Forums are proven to provide real engagement with your people networks opening up discussion and ultimately leading to enhanced product and service for all involved.
Content & Copywriting	The textual content of the website should be written by a professional marketing copywriter. The content should explain clearly and succinctly the products attributes and strengths as identified in your SWOT analysis. The content should be laced with relevant keywords matching the likely search terms of potential customers. We would engage the services of a professional marketing copywriter on your behalf to implement this.
Email Campaign Management	A mechanism enabling the creation of a marketing campaign including email creation and tracking options. Tracking would enable campaign analysis; i.e. what percentage of recipients read the email, how many responded to the call to action etc.

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